much does graphic design cost?
is a question that customers are usually afraid to ask,
perhaps because they wrongly assume that it is not
affordable. A better question might be," What is the
cost of not having your work professionally designed?"
Here's a story we recently heard from a customer:
business attempted to place a large full-color display
ad in two local publications. The first publication used
one spot color and put the photos in as black &
white images (although they didn't hesitate to charge
the full color price!) The second publication printed an
unproofed version of the ad in which about half the
people in the pictures were identified with the wrong
names. Can you say embarrassed?
customer said, "If you had asked me before I placed the
ads if it would have been worth it to pay someone a
small amount to design the ads, I would have said 'No
way.' After all, why pay for something that the
publications offer for free?" She found out the hard way
that oftentimes you get just what you pay for!
almost everyone has access to page design programs and
clip art collections on their computer. Does this make
them a graphic designer? Not really, but many people are
determined to "save" by doing the design work
wouldn't go to your brother-in-law (unless he is a
dentist!) to have your tooth pulled, and you shouldn't
entrust your image to someone without graphic design
experience and training. The simple fact is that people
judge by appearance, and especially first impressions.
If you want to be taken seriously as a professional, you
need to have a professional look.
In most cases, the graphic design charge is just a small
part of the overall cost of producing a product. The
cost is even less per piece when you consider that we
will keep your design on file so that you can re-order
it (with or without modifications) as many times as you
getting to the price. We charge $30 an hour for the
graphic design work if you do the printing with us. A
little more if you don't. Remember, however, that we are
very experienced, so what might take you two or three
hours, we can probably knock off in 15 minutes!
feel free to give us a call for an estimate on your next
job at 585-233-5338. Thanks!
is Graphic Design?
design is all about communication and there are many
elements that go into good communication. The most
important thing we do at Genesee Graphics is take the
time to understand your business and find out what your
goals are for every job we work on. Once we understand
that, we are in a better position to advise you about a
lot more than just how to make a pretty design (although
we can do that too!)
With over 30
years experience in the newspaper, magazine and the
printing businesses, we have designed literally
thousands of ads and collateral materials for hundreds
of local businesses. We can make suggestions about what
copy, logos, images and typology would best serve to
communicate your message.
When you retain
Genesee Graphics to help prepare a project for printing
it is really more like hiring a full-service advertising
agency. You will get the benefit of our years of
experience in marketing, copy writing, design, layout,
and most importantly, expertise in how to produce your
piece in the most cost-effective manner.
Give us a call
today for a free consultation at 585-233-5338
or e-mail your materials and/ or question to: